To thrive in today’s digital world, businesses must transform to keep pace with “always-connected” consumers. You could hire a great Communications Director to pull it all together for you. They’ll need to hire skilled web developers; IT professionals; digital specialists; social and blog personnel; and lead generation experts to get started.
Next, there are the online tools and software they’ll need, like expensive digital management and tracking systems; costly lead generation software; email marketing programs; newsletter management/marketing software; competition tracking software; and more.
Of course, you’ll also need an IT professional to oversee the technology in order to keep up with the constant software and system updates; interface every one of these systems to make sure everything is running effortlessly in the background for you, 24/7; update your online systems regular to adjust for current technology; and to continually upload your media clips to several different platforms.
THEN, you’ll need to add in top tier PR and Outreach teams, both of which will require securing top tier journalists; editors; writers; outreach experts and publicists; fact-checkers; credible source researchers; reputation management experts – you’ll do all of this just to get started and more!